Digital Media Executive
Digital Media Executive
Full-Time
2-3 years
Pune
JOB PURPOSE
To develop and execute innovative marketing strategies, optimize campaigns, and track performance across multiple digital platforms while driving results and ensuring alignment with business objectives.
KEY RESPONSIBILITIES
- Develop and implement marketing strategies to promote the brand’s products.
- Manage campaign expenses, stay within budget, estimate monthly costs, and reconcile discrepancies.
- Collaborate with the analytics team to create automated dashboards for tracking lead and campaign performance.
- Optimize copy and landing pages for paid search engine marketing campaigns.
- Identify opportunities for improvement and develop innovative strategies.
- Analyze data to identify trends and optimize campaign spend and performance.
- Measure campaign results against ROI and KPIs, and adjust strategies as needed.
REQUIRED QUALIFICATION
- Proficiency with analytics tools such as Google Analytics and Facebook Insights to track and analyze campaign performance and generate insights.
- Strong understanding of search engine marketing best practices.
- Strong analytical skills and experience with web analytics tools.
PREFERRED SKILLS
- Excellent communication and teamwork skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
WORK ENVIRONMENT
- Fast-paced, collaborative environment with a focus on driving results through innovative digital marketing strategies.
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