The Opportunity
Flipkart’s Big Billion Days is known for its high-energy sales and enticing offers, but standing out in a crowded market filled with similar promotions posed a challenge for Flipkart Health+.
The goal was to capture consumer attention in a unique and memorable way, breaking away from generic sales messaging.
The Solution
Flipkart Health+ took a creative leap by harnessing the power of CGI (Computer-Generated Imagery) and AI to craft a visually captivating campaign.
Instead of traditional offer-driven ads, they introduced dynamic visuals, including drones, large-scale hoardings, and iconic landmarks like the Gateway of India, creating a larger-than-life representation of the Big Billion Days excitement.
This digital-first approach used CGI to amplify the brand message and set it apart from competitors.
The Outcome
By integrating cutting-edge CGI technology and focusing on impactful, non-traditional messaging, Flipkart Health+ successfully stood out in a crowded sales period.
10.6K+
impressions generated, driving widespread visibility
12K Views
Flipkart Health+ content, showcasing significant audience engagement
