The Opportunity
While Meesho had already established a robust platform, it was looking to make a significant impact during the festive season using a consumer-focused campaign.
To accomplish this, Meesho had to compete with well-established players like Amazon and Flipkart, whose own flagship events—Amazon’s Great Indian Festival and Flipkart’s Big Billion Days—coincided with Meesho’s planned Maha Indian Shopping League.
The Solution
Expertise in Indian Languages: Customized, language-specific content to appeal to non-metro markets.
Design for Action (DFA) Creatives: Proprietary creative designs aimed at stimulating user engagement and action.
Channel Choice: Leveraged the most fitting channels, prioritizing regional digital publishers and social media platforms to reach out to non-metro areas.
The Outcome
2X Surge in Sales – Meesho saw sales double during its first festival season offer.
First-Time Online Shoppers: Over 50% of the users placed their first-ever online orders during the campaign.
Demand from Untapped Markets: Nearly 60% of the demand during the Maha Indian Shopping League came from Tier-4 and beyond markets, reaching as far as Khawzhwal in Mizoram and Sopore in Jammu and Kashmir.