The Opportunity
Game of Thrones, originally an HBO property, was airing on Star World India for the first time. How do we inform our audience of the show’s new home?
The Solution
It is the millennials we go after.
Twitter becomes the primary platform, for nothing travels faster than fandom on Twitter.
We went personal. We go after the millennials craving their moment of fame.
We asked them to do what they love doing the most – Click a Selfie!
And we turned fan-selfies into the GOT Season 7 poster!
The Outcome
The campaign was a terrific success, powered by close to 40,000 tweets from more than 10,000 fans including Celebs, PR Professionals & Influencers across the country!
This resulted in:
Over 800
personalised posters created
15 million
A Reach of more than 15 million people
500 million
Impressions amounting to almost 500 million
